Partnership being developed following successful launch in Germany

Following the successful launch of Glam Deutschland in summer 2008, Hubert Burda Media is extending its partnership with the leading Internet network for women. The digital innovation platform and holding company Sixth Floor Productions is increasing its share in the vertical network. According to comscore, Glam is now Number 1 in the target group women/lifestyle on the German-speaking Internet.

With over 60 publishers, Glam Deutschland reaches some 3.3 million Internet users a month (comscore). Dr. Marcel Reichart, Director of Sixth Floor Productions: "Glam’s launch in Germany succeeded with the rapid market leadership and the development of a top team." Numerous innovative marketing campaigns have already been run in the German Glam network with clients like L’Oréal, Swarowski, Philips and AEG Electrolux. Glam Deutschland works together with more than eighty agencies and clients.

Glam Deutschland will be expanding its range of services in the next few months, says Dr. Marcel Reichart: "Innovations like Glam TV, the ‘Eco’ channel for the ‘Lohas’ target group, and Brash, the online network aimed at men, make the platform even more attractive to publishers and brand clients."

Ralf Hirt, Vice-President of Glam Media International and Director of Glam Media, adds: "Following the successful start we’re now looking forward to the next phase: to be able to offer our advertising and agency clients increasingly holistic and cutting-edge advertising programmes."

background information :

Glam Inc. is the world’s leading Distributed Media Network with over 110 million Unique Visitors and more than 900 publishers. Glam operates in the core markets the USA, the UK, Germany and Japan, offering marketing partners technological expertise and coverage bundling geared to target groups. Glam Media’s headquarters are in New York City and Brisbane/San Francisco, California; the German branch has its head office in Munch with offices in Hamburg, Berlin, Düsseldorf and Frankfurt.

Sixth Floor Productions is the digital innovation and shareholding platform of the publishing wing of Hubert Burda Media, and has acquired shares in Glam, ScienceBlogs, sevenload and mydeco, among others. Successful developments of its own include the fashion portal LesMads and the digital innovation exchange DLD. Its directors are Dr. Marcel Reichart and Stephanie Czerny.