On Monday in Munich Caterina Fake, co-founder of the photo-sharing community Flickr, was rewarded with the “Aenne Burda Award for Creative Leadership” for her contribution to building up the company. The prize, which was being awarded for the second time, is designed to encourage successful women to believe in their ideas and follow them through. The award was presented by last year’s winner and Google Manager Marissa Mayer.

"Caterina Fake is a symbolic figure of Web 2.0 and has made her name as co-founder of the photo-sharing platform Flickr. With over 3 million users and more than 300 million photos flickr.com is one of the biggest photo communities in the world”, said the Jury in its statement.

The Aenne Burda Award honours the memory of the publisher who died in November 2005 after turning a small company into one of the world’s biggest fashion publishing houses and who made history in 1987 when she brought out Burda Moden in the USSR. "My mother loved knocking me: ´You are too stupid to do anything, you can’t run a publishing house, you have caused our circulation to fall.´ How I suffered back then”, said the now successful publisher Hubert Burda at the award ceremony.

A website, which is to carry on the successful sewing patterns developed by Aenne Burda and link her legacy with her son’s visions, was launched at DLD 07: BurdaStyle.com has transferred Aenne Burda’s idea to Web 2.0 and provides users with innovative, licence-free patterns. “Create your own fashion” is the motto of the website, which not only gives its users sewing instructions, but also encourages them to exchange ideas and set up communities.