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TV on the Net and Africa
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TV on the Net and Africa

“Internet TV is an incredibly dynamic business right now. And no one really knows where it’s going to take us,” Joost founder Niklas Zennstroem sums up the development of moving images on the net. But he can already identify one winner: “Consumers have a much bigger choice.”

The broad range of topics users can choose from is becoming increasingly professional. “Most internet specific shows are being produced by professionals now,” notices Diana Kaplan of Blip.tv. Suranga Chandatrillake wants to bring order to the immense offer of sites. His Blinx.com is the first video search engine for the web: “It’s pretty difficult for the average user to find the right program. We try to help people take their pick.”

Plans as to how the entrepreneurs are actually going to finance their different models are still in their beginnings, participants of the panel chaired by Christiane zu Salm had to confess. Youtube manager Patrick Walker builds his hopes on advertising to finance the expansion of the films on offer.

User generated content and the power of the blogosphere were the main topics of the discussion panel “Exploding Media”. For internet expert Clay Shirky media is not only a source of information but should also stimulate users to participate. Yahoo manager Bradley Horowitz, on the other hand, sees its purpose to help users find relevant information. This is the business of the search engine Technorati, presented by the company’s director Peter Hirshberg.

Google, however, continues to be the world market leader. Vice president Marissa Mayer demonstrated how data for Google Earth is assembled via satellites, airplanes and cars—and also with the help of users. “The next step for us will be to make our services available on mobile phones and in cars,” Mayer announced.

TV on the Net and Africa

On the last day of the conference, the focus was on Africa and its economic future. “In my perception Africa used to be just a dangerous place,” said investor Christian Angermayer. His views changed after he travelled to Rwanda last year as a guest of President Paul Kagame. Now he invests in the country’s economy: “I was met by an impressive sense of entrepreneurship there.”

Open Quest Media’s Jane Arunga presented a project that is supposed to offer financial services to the entire African population. “Ninety percent of the people have neither a bank account nor a postal address,” she describes the current situation, but prepaid mobile phones are widely used. These she wants to use to set up a database in order to approach potential customers. “Perhaps we’ll be able to present our first achievements by next year,” the young businesswoman hopes.

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Hubert Burda Media Press