The publishing group Milchstrasse with its magazines CINEMA, FIT FOR FUN, MAX, TV SPIELFILM, TV SPIELFILM XXL, TV TODAY, TV TODAY DIGITAL and TV SCHLAU has been an integral part of the Hubert Burda Media group since the end of 2004.

It is charcterized by strong brands, journalistic qualitity and a young, well-funded readership. Milchstrasse started in 1975 with the magazine CINEMA and continued its success with TV SPIELFILM (1990), FIT FOR FUN (1994) and the creative brand MAX (1991). In October 2005 TV SPIELFILM XXL entered the market and in 2007 and 2008 the portfolio has been extended by  TV SCHLAU and TV TODAY DIGITAL.