Facts & Figures
Key company figures 2012
With consolidated external sales of €2,456bn in the fiscal year 2012, Hubert Burda Media achieved a year-on-year growth of 12.9 percent. Thus, the sales increased more than 10 percent for the third year in a row. At the end of 2012, the number of employees amounted to 9,241 (+12 percent). This trend continued in 2013: in the first quarter, the sales surpassed the prior-year level by 12 percent.
"Burda considers technology to be a central element of every media platform. Moreover, we demonstrate passion, creativity, craftsmanship and last but not least a keen understanding of the needs and interests of consumers. This results in products that attract people," said Dr. Paul-Bernhard Kallen, CEO of Hubert Burda Media, commenting on the entrepreneurial approach.
Accounting for €1,16bn of the total sales of 2012 (+23.7 percent more than in the prior year), the Digital area boasted the greatest dynamics in terms of sales performance. Investments were made especially in two fields: in 2012, Burda took over the majority in Xing AG, and Tomorrow Focus AG performed further acquisitions in the business field Travel in connection with HolidayCheck.
In the past year, Burda invested a total of €308m in the expansion and further development of its media portfolio.
Today, Burda is the largest magazine provider on the German market. In 2012, the profitability of the magazine business was further improved, resulting in record earnings. On the advertising market, the share of the marketer BCN underwent a significant increase (€454m; 16.7 percent). On the sales market, the Burda portfolio, which comprises more than 80 magazines, sold 340 million copies, a figure close to that of the prior year (-0.4 percent). At €645.5m, the sales also remained stable.
In the Foreign Publishing business, Burda generated sales of €419.3m with 240 magazines. Eastern Europe, the growth regions of Asia and Turkey remain Burda's most important foreign markets. By means of the participation in the Polish e-commerce platform Showroom and the preparations for a market entry in South America, this course is to continue both in Printing and in Digital.
Though the business area Printing struggled with a dwindling order backlog in 2012, Burda was able to assert its position as one of Europe's largest gravure printing companies. Sales totaled €224m.