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Hubert Burda Media recorded a noticeable recovery of group sales in the fiscal year 2010. Consolidated group turnover (external sales) increased by 8.4 per cent to € 1,720.6m (2009: € 1,587.1m). The operating performance increased by 5.8 per cent to € 2,199.4m (2009: € 2,078.2m). The growth in the divisions Foreign Publishing and Digital were the main drivers behind the growth in turnover. Every division achieved positive results due to the positive development of sales as well as the timely and comprehensive adjustment of the cost structures to the overall economic development.
The group result was satisfactory and above the level before the global financial crisis. Burda CEO Dr Paul-Bernhard Kallen: "We are back on the growth path and have established an economic foundation that will allow us to grow more rapidly in the coming years." Hubert Burda Media expects a continuation of growth in the current fiscal year and an increase in sales to over two billion Euros. In 2010, the consolidated sales of the business divisions developed as follows:
The Four Pillar Strategy comprising the divisions Domestic Publishing, Foreign Publishing, Digital and Printing is one of the group’s strengths and a guarantee for stable development. The division Domestic Publishing generated 34.1 per cent (2009: 38.2 %) of the external sales, the division Foreign Publishing 23.1 per cent (2009: 21.6 %). -
Digital increased signifi-cantly to 35.1 per cent (2009: 32.0 %). The business division Direct Marketing, shown sepa-rately as a fifth division in previous years, generated 7.5 per cent (2009: 8.1 %). Due to its focus on digital activities, as of the fiscal year 2010, it has been integrated into the division Digital. The former core division Digital stood at 27.6 per cent (2009: 23.9 %). The division Printing generated 7.4 per cent (2009: 7.8 %) and the other divisions 0.3 per cent (2009: 0.4 %) of external sales. In 2010, the group invested again in the expansion of all business divisions.
At the end of 2010, Hubert Burda Media employed a workforce of 7,637 people (2009: 7,118), thereof 2,642 or 34.6 per cent in the booming digital sector (2009: 34.4 per cent). Hubert Burda Media has been investing sustainably in the education and further training of existing and new employees for years. The two largest German sites in Munich and Offenburg were certified as family-friendly companies.
As an international media corporation, Hubert Burda Media continues to work on taking a leading role in its business areas. The Internet is becoming ever more important as an adver-tising and sales channel. Consequently, the division Digital is growing in importance as well and is expected to make up the largest share of the total turnover in 2011 – even excluding the direct marketing business. The division Foreign Publishing remains a growth driver as well. The domestic distribution and advertising sales will benefit from the continued economic recovery. Due to efficient structures, strong brands and leading market positions, the group expects growth to pick up. The number of employees will increase to 8,000 for the first time during the current fiscal year.
