Burda Direct continues to reassert its leading position on the booming direct marketing market, offering turnkey services to more than twelve million end customers. Burda Direct CRM Solutions provides its business partners with a modular spectrum of direct marketing and ebusiness solutions from database marketing right through to customer service.

The overarching aim of Burda’s direct marketing activities is to acquire new subscriptions to the many Burda periodicals. A marketing mix comprising printed resources, telephone marketing, online contacts and face-to-face interviews guarantees the best possible results. And in addition to this vast range of services, Burda Direct CRM Solutions also markets media and merchandising products.

The precise services to be provided are devised on the basis of sets of strategic goals, new market possibilities, the available budget, a clear plan of action, a strategic media plan, launching and expanding on cooperation projects with well-known businesses, legal advice, detailed response checks and provision of cost-per-order calculations.

Furthermore, Burda Direct CRM Solutions is also a reliable partner for all cooperation marketing solutions. lts close ties with major companies both in Germany and abroad enable it and its associates to harness new and lucrative sales channels.