In 2014, Hubert Burda Media and its partners published 413 magazines worldwide, thereof 93 in Germany by the three largest publishing groups BurdaStyle, BurdaNews and BurdaLife. They sold almost 300 million magazine copies (source: IVW) and reach more than 53 million people (2013: 54 million), which is still about 75.0 percent of the German population 14 years and older (source: MA II 2014).
The National Media Brands Division combines its offerings within networks linking multiple company sites. BurdaStyle is one of the largest media providers in Germany in the areas of fashion and entertainment. With Bunte, Burda Style, Elle, Harper’s Bazaar, Instyle, Freundin and Donna, the portfolio includes magazines and digital products for the various life phases of primarily female consumers.
BurdaNews is a provider of print and digital media offerings that are primarily directed at male target groups. BurdaNews considers itself an integrated media business because of the multimedia preparation of journalistic content. BurdaLife has the largest circulation of Burda’s three media groups that operate on a national level and includes about 45 periodical magazine titles. The brands of BurdaLife focus on the everyday needs and special interests of consumers.
Other companies that belong to the Group division of National Media Brands are the central advertising sales organization BCN, BurdaIntermedia, and the research institute Media Market Insights (MMI). Moderner Zeitschriften Vertrieb (MZV) handles magazine sales for Burda in Germany.
In 2014, acquisitions provided additional impetus for growth based on journalistic content: The traditional portfolio of this business division was supplemented by the acquisition of the digital editorial agency, wunder media production, the majority holding in children’s magazine publisher Blue Ocean Entertainment, and the content-marketing service provider C3, which was established in a joint venture of BurdaCreative and KircherBurkhardt.
Furthermore the business is consistently expanding into new markets to develop strong brands and innovative products.