Burda brings the Group’s strategic internet activities together in the National Digital Brands division. The business-to-consumer portfolio includes leading consumer brands in the areas of e-commerce, social networks, online travel, publishing and subscriptions. In addition, this division offers business-to-business services for companies in the areas of subscription, commerce and IT services. In 2014, the National Digital Brands Division generated over 50 percent of the total corporate revenue.In the Executive Board’s division, under its umbrella Burda Digital Holding consolidates successful online companies like Xing, Germany’s largest professional online network, leading news and value-in-use portals Focus Online, Chip and Huffington Post as well as the marketing company ForwardAdGroup. Through its majority shareholding in the listed company Tomorrow Focus AG the Burda Digital Holding is also involved in the hotel rating and travel booking portal HolidayCheck and the premium dating agency portal Elitepartner. At the end of 2014 Burda held 30 percent of Zooplus AG, Europe’s leading internet retailer for pet products.
The Executive Board’s Digital Brands division also includes the full-service provider BurdaDirect, which brings together skills in customer relationship management, online marketing and e-commerce and is an expert in strategic, procedural and technological challenges of online and offline business models.BurdaTech concentrates on companies in the business-to-consumer market, which offer their users assistance in the digital world. Parts of it are the multichannel-company Cyberport and the trading concern Computeruniverse -all of them active across Europe.DLD Ventures holds shares in companies in the business-to-consumer market that have synergies with the existing portfolio. DLD Ventures’ aim is to identify and develop new, successful online business models.Digital activities also include minority holdings from Burda’s corporate venture capital company, as well as more than 30 direct and indirect holdings in radio and television broadcasters.